Annual Swim Sale!

BUY ONE GET ONE FREE! All Swimsuits, Swim Accessories, Flip Flops + Totes Thursday, July 20 – Saturday, July 22nd. All sales final. Not valid on previously purchased items. Offer valid on in-stock merchandise only. Buy one item get the second item of lesser value free. In-store purchases only.
#FridayFix | Episode 4 - What Your Beach Bag NEEDS

#FridayFix: What Your Beach Bag Needs

What’s one thing EVERY beach and pool bag (or hey — even your overnight bag) should have? Lynn has the scoop in this week’s #FridayFix episode! Check out this necessary secret…
Beach Essentials - Necessary Secrets

Beach Essentials from Necessary Secrets

Headed to the shore? We have all of your beach essentials! This tote is SO MUCH FUN! And the only beach bag you’ll ever need! Lots of tassels and embroidery. Inside pockets to hold your cell phone, keys and all your essentials. Sweet. Cool down with this soothing aloe lotion infused with vitaminE and cocoa butter. […]
Bras of Summer at Necessary Secrets

Bras of Summer

Temps are heating up — could your bra wardrobe use a little lift? Here are the five bras every gal needs to beat the heat this summer! T-BACK The perfect T-Back bra! Summer means sleeveless tops and sleeveless tops mean a narrow T-Back bra should be part of your bra wardrobe. Comfort + your straps […]

Elomi Fit Events

Style + comfort for the fuller figure! We have TWO Elomi Fit events this week — Thursday (5 PM – 8 PM) and Saturday (10 AM – 5 PM). Perfect, elegant fits for up a K Cup plus FREE gift with purchase during fit events only. Thursday, June 22 | 5 PM – 8 PM […]